Clinique’s grand product launch in India had to be just that – grand and Indian. And we did it the royal way! Set in the royal city of Jaipur, the venues were the ornate and opulent palaces - Sujan Rajmahal Palace, Jai Mahal Palace and the Rambagh Palace. Going as the pink city does – we went all pink. From blush pink to coral, the floral décor inculcated pinks and famously Indian flowers. There were 5 events spread over 3 days at 5 stunning venues. Even while the colour palette remained the same, each one of these decors had a different look, complimenting the beauty of the palaces, and celebrating the event.
The event was the launch of Clinique’s moisture surge refreshing gel-cream with 72-hour auto replenishing hydrator. The famously hydrating Aloe Vera that is a key ingredient of the product was a prominent feature of the overall décor. Like an unassuming hero who was finally crowned King, the humble Aloe Vera plant making its royal presence on all centrepieces. The Clinique wall décor had mounted white vases of Aloe Vera plants all over that represented the reason of celebration like a perfect index.
The other décor elements spelled Indian royalty with intricate brass and silver polished sundries and accessories carrying the flowers of the land – an intoxicating blend of jasmine, lotus, mogra and tuberose. All of them sourced from the best growers, carefully handpicked bases on the delicate colour palette of coral and blush that was followed strongly across the venue. The famous Maharani suite at Sujan Palace was adorned with a mix of Indian and western flowers like it was a stately celebration of by-gone ages. Pink exotic florals of hydrangeas, lisianthus, tulips, ranunculus and sweet william were also used. The guests enjoyed the sweet fragrances and stunning sights as they tried on the best from Clinique.
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